Trendspotting: Media and Public Relations in 2021

A look into how the media landscape changed in 2020 (and how to plan for 2021)

From the pandemic to social unrest, 2020 changed our lives. With this, our priorities, how we now consume news, and what news we choose to consume have also changed. These shifts directly impact the 2021 media landscape and, with that, the public relations industry.

In this webinar, Business Wire brings together an expert panel of media and PR experts to talk about the future. We look into 2021 and beyond. 

This live webinar will cover emerging trends for 2021: 

• What news and information is resonating today, and how will it change going forward?
• How to tell your story given this new landscape
• With fewer news organizations, how do you win the PR game?
• The role of paid vs. earned media
• What trends are expected in PR and at news organizations?
• How PR executives can prepare themselves for the future