How to write news release headlines that drive results
Business Wire is pleased to offer this engaging session by award-winning writing coach, Ann Wylie, who will share her expertise in PR headline-writing best practices.
Did you know? People skim 67% of news, according to a recent Harris Poll. Just 19% read news word-by-word.
Join us Thursday, August 6, to learn to write news release headlines and other display copy to increase readership, make your message look easier to read — even get the word out to flippers and skimmers. Specifically, you’ll learn how to:
- Optimize headlines for Google — and readers. Increase your search engine results page ranking with these best practices for SEO for release headlines.
- Start strong. Take a tip from Silver Anvil winners, and put the right words at the front of your headline.
- Use the right headline verbs. The verb is the story. So which headline verbs should you use?
- Pass the Goldilocks test. Write a headline that’s not too long or too short, but just right. Note: If you’re still using 65 characters, you’ve missed a couple of memos.
- Make your press release 47% more usable by adding a few simple elements.
- And more… Learn other PR headline-writing best practices from Ann Wylie, the author of PRSA Strategies & Tactics’ “Writing With Wylie.”
Webinar registrants will receive a discount code for Ann Wylie’s upcoming PR-writing workshop to learn more about how to write a successful news release.