Bench2Market Talks – Go to Market Strategy: A How-To Guide for Milestone Creation

This interactive workshop will guide you through the process of setting commercialization milestones and determining your most critical next steps for a “killer” experiment. Speaker, Brian Walsh, is an industry leader with more than 30 years of experience successfully taking technologies from ideas and technologies from concept to market.

This event is the ninth session in the Bench2Market Talks series which was created to provide commercialization guidance to the university research community. Series topics include how to take your technology from the lab to commercial success and explore market opportunities surrounding entrepreneurial and innovative ideas.