Green Feather launches healthcare software, streamlining patient’s access to medical equipment

Green Feather provides software solutions aimed at reducing friction in consumer healthcare 

Atlanta, April 30, 2020 – Green Feather, a healthcare software company, announced their official launch this month. Green Feather’s software suite benefits consumer healthcare companies as they build patient-centric digital commerce environments.

“We know the challenges that healthcare manufacturers, distributors, and providers face as they try implementing patient-friendly digital experiences in the complex healthcare space,” says CEO Craig Haynor. “Our software improves patient experiences by removing friction that exists in currently available solutions.”

Several challenges in healthcare organizations lend themselves to opportunities for technological innovation. Green Feather focuses on the following problems:

  • Expensive out-of-pocket costs: Feather Pay grants patients unprecedented flexibility to allocate costs of medical devices across multiple payment methods, in addition to providing real time financing
  • Lengthy and fragmented process of prescription validation: Feather Rx manages the prescription validation process, offering full visibility and automation for patient prescriptions
  • Establishing a direct-to-consumer channel: Feather eCommerce is an end-to-end solution that establishes and improves direct-to-consumer channels, designed with patients and the unique requirements of healthcare in mind

Green Feather is a spin-out of Ally Commerce, a six-year old, UPS Ventures backed eCommerce-as-a-service platform provider. 

“We’re excited to bring years of building world-class customer experiences in consumer eCommerce to the healthcare space” says Larry Huang, Chairman of the Board. “Green Feather bridges the gap that exists when it comes to offering easy and efficient digital patient experiences.” 

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SOURCE Green Feather Software